1950 - 1965: Professionalism and European Games
Playing for money
During the Summer of 1950, as the club was celebrating its
50th anniversary, something happened that would change Ajax
forever. Cor van der Hart, a key player in the post-war years,
signed a contract with Olympique Lille, from France. That club
was going to pay him for playing football, which French clubs
had started doing as early as 1937. Ajax captain Joop Stoffelen
was next: he set off for Racing Paris. In the blink of an eye,
almost the entire Dutch national team was playing abroad - for
cash.
The football association - made royal, or Koninklijk and now
called KNVB - understood that something had to be done to stop
the exodus. But paying? For playing a Sunday afternoon game?
That was considered depraved in Calvinist, early 1950s Holland;
unthinkable to some, inevitable to others.
The discussion lasted for years and reached its climax in
the 1954-1955 season, as Dutch football teetered on the brink
of chaos. Clubs in favour of professional football had started
the Dutch Professional Football Association (NBVB). Ajax had
not made up its mind yet.
As the KNVB demanded an official statement, the decision was
made during the best attended and probably the most turbulent
general members' meeting in club history, on 15 July, 1954. The
board was unanimously against payment, but was overruled by the
majority of the members, who believed that professionalism was
necessary to stay at the top of national and, especially,
international football.
'Eredivisie' and 'Mister Ajax'
Negotiations between the official KNVB and the rogue NBVB
were initially unsuccesful, and so two separate leagues kicked
off in September of 1954. When an agreement was finally reached
in November, the two competing leagues were stopped and
combined straight away. Dutch football had become
semi-professional.
The top class of Dutch football was still divided in several
regional leagues. A new, professional and combined national
league, called 'Eredivisie' ('Division of Honour'), commenced
in 1956-1957. Since that season, Dutch football has been
structured the way it is now. Ajax set the tone for the
upcoming decades by winning the first Eredivisie championship -
Ajax's 9th national title.
That season also marked the start of the career of Jesaia
Swart, right winger and better known to the Amsterdammers as
'Sjakie'. He was become the ultimate Mister Ajax. No player
played as many games for Ajax as Sjaak Swart: 603 official
games, from 1956 to 1973, in which he scored 228 goals.
European Cup games
After professional football had become the standard all over
Europe, the phenomenon of national champions playing for the
European Cup was introduced. Games against international
opponents had always been unofficial. (Ajax played its first as
early as 1908, at home against Daring Brussels; the first trip
abroad was to Hungary in 1912).
As the first Eredivisie winner, Ajax participated in the
first edition of the spectacle, making its debut on 20
November, 1957 in Karl-Marx Stadt in the former East-Germany.
SC Wismut was beaten 1-3, and again in Amsterdam, 1-0. The
second round brought Ajax to Hungary, where Vasas Budapest
proved itself far too strong, eliminating Ajax 4-0.
Almost relegated
The first half of the 1960s was the first period of real
set-backs for Ajax, despite the first modest international
success: the winning of the Intertoto Cup, coincidentally in a
'Dutch' final against Feyenoord. Nevertheless, Ajax slipped
away from the top - slowly, but obviously. During the 1962-1963
season, Ajax managed to finish 2nd. But Ajax dropped to 5th a
year later, and had its worst ever season in 1964-1965: after
having been eliminated in the national cup by amateur side RCH,
Ajax was nearly relegated, finishing 13th in a league of 16
teams.
Ironically, the worst ever Ajax season also saw the entrance
of two men who were to become living legends. On 24 October,
1964 a slender 17 year-old kid living across the street from De
Meer stadium made his debut in Ajax-1. The game at GVAV was one
of many disasters that season (a 3-1 defeat), but young Johan
Cruyff scored the only Ajax goal. The coach who offered him his
first chance, Vic Buckingham, resigned in January, 1965, making
way for former player Rinus Michels. The building of the
'Golden Ajax' had begun.
Next:
1966-1970: THE ROAD TO GLORY
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