Excelsior
THE ETERNAL STRUGGLE OF A 'WASTE PAPER CLUB'
Indeed: Excelsior
are the club formerly known as 'Feyenoord Lite'. We
repeat: formerly. Excelsior are formally
still Feyenoord's 'satellite club', but things have
changed: a few years ago Feyenoord issued an official
statement that they will no longer 'park' players at Woudestein
Stadium unless Excelsior pay the fee that every other
club would pay. Excelsior no longer have the same sponsors
as Feyenoord. No longer a coaching staff entirely on
Feyenoord's payrole. Excelsior, First Division
champions of 2006, are by any means a
fundamentally different club from the club that
spent a single season in the Eredivisie in 2002-2003.
Today, Excelsior pay their own way. The fans, for one, are
delighted about it: their club got its dignity back.
Excelsior became Feyenoord's official breeding-ground
in 1996 (and would probably have gone out of business
otherwise), but the club from the Rotterdam
neighborhood of Kralingen is most definitely one with a
history of its own. Most people don't seem to realize,
but Feyenoord (of 1908) are actually the youngest of
Rotterdam's three professional sides. Sparta (of 1888) and
Excelsior (of 1902) are older, for what that's
worth. Needless to say, though, that Excelsior are
the smallest and most modest of the three. Their number
one 'ambition' was
always survival. This season won't be
different. Club and fans, however, seem to be proud
of their low-key existence, in a quaint kind of way.

Thijs Libregts, Oranje manager between
1988 and 1990, was an Excelsior man.
Excelsior won their only significant piece of
silverware in 1927: the Silver Ball, a Rotterdam trophy
that is now considered to be one of the precursors of
the Dutch Cup. Excelsior grabbed it by booking a
historic and spectacular 5-0 win over Feyenoord in the
final. Three years later, in 1930, Excelsior made it to
the KNVB Cup final. The opponents were once again
Feyenoord, but this time the red and black lost: 1-0. The
club's highlight after the war? Probably that one time
in 1980, when they spoiled the 'farewell game' of
Feyenoord legend Wim Jansen by spectacularly lashing
out at De Kuip: 0-4. Indeed: Feyenoord have always
been Excelsior's rivals, the next-door neighbours
Excelsior really, really wanted to beat... That's why it felt
so unnatural to become their 'sister club' in 1996.

Excelsior in 1974: "What do you mean: sponsor?
The A on our shirts has nothing to do with Akai..."
As modest and destitute as they were,
Excelsior were always remarkably progressive when it came
to commercial developments in football. In 1954 the
club were key advocates of legalizing 'football
for money' in The Netherlands, something Ajax were initially
dead against. Twenty years later, in 1974, Excelsior
were the first Dutch football club to find
themselves a shirt sponsor, although they wouldn't
admit it at the time. Jersey sponsors were not
allowed in The Netherlands and the Excelsior board calmly
insisted that the capital 'A' on the jersey stood for
'A-squad', as in: 'first team'. Everybody knew,
however, that it was the capital 'A' of electronics
giant Akai. The KNVB forced the club to remove it,
but when jersey sponsoring was officially legalized in
1982 Excelsior were the first to put a name on their kits:
Akai, of course.

Return to the Eredivisie in 2006: coach Mario Been
lifts the First Division champions' shield.
Excelsior's interest in money is understandable, for the
simple reason that the club always needed every penny
they could possibly find. Henk Zon, Excelsior's
remarkable chairman between 1952 and 1977, used
to take off his bowler hat after every
speech for a quick collection: "Some change for the club,
please." And Excelsior became famous for
collecting waste paper in Rotterdam on a weekly basis. It
yielded thousands of guilders every year and although it's
decades ago that the old van of the Excelsior 'paper
volunteers' drove its last round through the city,
Excelsior are still referred to by many older
football fans as the 'waste paper club'. Truly
legendary players? Not too many, with all due respect
for Arie Vermeer, the Excelsior kid who played one
game for Oranje in 1946. Or the amicable Rob
Jacobs. Or Thijs Libregts, who later
became Holland manager. He got the job after
Euro 1988 and qualified for the 1990 World Cup
without losing a single game. Yet, he was
replaced before the actual tournament. The KNVB did
not believe in him.
In the early 1990s Excelsior were about to go bankrupt.
Every season could be their last, home games were attended
by less than 1,000 people
and, admittedly, Feyenoord's embrace of the
old club from Kralingen came just in time. The
fans grumbled, especially as Feyenoord's
'imperialism' initially failed to yield better results.
However, sarcasm turned into acceptance, sometimes even
appreciation, when things started to improve: Excelsior
became one of the First Division's best sides and an almost
annual participant in the promotion play-offs. The third
attempt, in the year of Excelsior's centenary (2002), was
a 'bingo'. Today? Almost everybody expected Excelsior to
go down in 2006, but they didn't. The old 'waste paper club'
survived... again. (MP)
EXCELSIOR FACTS
Founded: 23 July 1902
City: Rotterdam
Stadium: Woudestein Stadium
Capacity: 3,800
Official website: http://www.sc-excelsior.nl/
Honors:
- No national or international trophies won
Recent History: Ajax vs Excelsior
- 2006-2007
- 2003-2006
- Excelsior in First Division; no games played
- 2002-2003
- 2000-2002
- Excelsior in First Division; no games played